Mackenzie Frontier Tourism Association

The Mackenzie Frontier Tourist Association is a not-for-profit, industry led, collaboratively managed organization. With the support of municipal partners - Mackenzie County, Town of High Level, and Town of Rainbow Lake - MFTA works to fulfill the mandate to support and grow tourism in Northwestern Alberta through the provision of strategic leadership and through active, effective partnerships with government and key stakeholders.


The vision is to be recognized and respected as an innovative leader in destination marketing and management for all tourism sectors in the region and to position the Mackenzie Frontier as a premier tourism destination within the provincial landscape.


The mission is to provide strategic leadership that builds economic, social, cultural and environmentally sustainable tourism across the entire region.

Contact information



Chair person: Beth Kappelar

Council member on Committee: Councillor Mike Morgan and Councillor Beth Gillis